Technology has made our lives so much easier in the 21st century. You can request a personal driver with two clicks, instantly listen to any song ever written and rely on Siri to get you the answers for that American history homework. Businesses also have benefited from a large array of new digital solutions aimed at making everything more efficient: from payroll and inventory control to marketing and finance. However, there’s always a tradeoff (think: ‘great power comes with great responsibility’).
In this case, the growth of technology also created more complexity, especially for businesses. Before the Internet, it was simple: you sold your products and services to the people who live close to your store. Now, the entire planet is your playground, which is good, but it also raises a lot more questions: who do I target? How do I reach them? Which tools do I use? Where should I invest my time and money? Data lies in the heart of that tricky intersection of power and complexity.
Today, we have more information than ever before about our companies, our products and our customers. However, our ability to analyze, interpret and take action has not kept up with the exponential growth of data. More often than not, the never-ending flow of information can feel more overwhelming than helpful.
The good news is that where there is a problem, there is an opportunity. Having a data-driven mindset is the key to closing that knowledge gap, and therefore, one of the most important skills someone can have in the 21st century. As a business owner or startup, a data-driven approach can help you cut through the noise and make better decisions about where to spend your precious time and resources. As a professional, this might be the most sought after skill in the job market.
Find that hard to believe? Pick three of your favorite brands and look at their careers page: the majority will have a data-driven department and even more importantly, open positions for data analysts. In addition, this is not limited to tech companies like Uber and Airbnb, which base their businesses on data. You’ll find data-related jobs at companies like Baptist Health, the Miami Heat & Carnival Cruise Lines. The demand is high because the impact is also very significant: a financial services client increased digitally-attributed sales 120% year-over-year through the use of data-driven strategy and insights.
The Google Analytics Academy course at The Idea Center will teach you the framework for a data-driven way of thinking as well as how to use one of the most powerful digital data tools: Google Analytics. This is a foundation class for anyone who is looking to become a data-driven marketer in a connected world: from students to professionals and business owners